Discover Your Cost Savings with Insightin AI
Discover the savings of going digital! Use our interactive calculator powered by Insightin AI to see
how switching from print to digital can enhance your marketing and engagement efforts.
Initial results
annually
Response Increase
+52135% more responses
Cost Per Response
+521vs. $53.33 currently (77% improvement)
How AI Amplifies Results
Total Population
Engagement Rate
50%+vs. industry average of 15-20%
Member Satisfaction
76%5-6 rating (out of 6)
Increase in CAHPS Lifecycle Completion
25%Members move through assessment process faster
Response Comparison
Current Approach
- Response rate: 17%
- Total responses: 1,500
- Total cost: $80,000
- Cost per response: $53.33
Insightin AI Approach
- Response rate: 67.8%
- Total responses: 2,021
- Total cost: $25,200
- Cost per response: $12.47
Annual Cost Savings
How We Calculate This
Our cost savings calculation combines direct outreach cost reduction and the value of improved outcomes:
- Direct Outreach Savings: By targeting only the most responsive members (typically 30-40% of your population), you significantly reduce outreach expenses while maintaining or improving total responses.
- Improved Outcome Value: Additional responses lead to better care gap closure, higher member satisfaction, and reduced avoidable utilization - all of which have measurable financial value.
- Operational Efficiency: Our AI optimizes channel selection and timing, further reducing costs and staff time while improving results.
Our response rate predictions are based on aggregated data from over 10 million member interactions across multiple health plans. For targeted members, we typically see response rates 3-4× higher than traditional approaches, which is reflected in our calculations.
The key insight: By focusing only on members most likely to respond (based on behavioral, clinical, and demographic factors), each outreach becomes significantly more effective.
Our AI analyzes hundreds of data points per member to identify those most likely to respond and benefit from engagement:
- Behavioral Analysis: Past engagement patterns, channel preferences, and response timing
- Clinical Factors: Care gaps, risk scores, utilization patterns, and condition management needs
- Demographic Insights: Social determinants of health, language preferences, and accessibility needs
This multi-dimensional analysis allows us to predict with high accuracy which members will respond to which types of outreach.
Our calculator uses the following assumptions and industry benchmarks to provide realistic projections:
Response Rates
- Traditional Approach: Response rates vary by program type:
- Quality/HEDIS programs: 15-20%
- CAHPS/Satisfaction surveys: 10-15%
- Clinical assessments: 15-25%
- AI-Targeted Approach: Members identified by AI are 3-4× more likely to respond than the general population
Outreach Costs
- Direct Mail: $3-12 per piece (including production, postage, and handling)
- Email: $0.10-0.80 per message (including platform fees and campaign management)
- SMS/Text: $0.20-1.00 per message (including platform fees and compliance)
- Call Center: $15-25 per call attempt (including staff time and telephony costs)
- Member Portal: $0.05-0.25 per notification (including platform and management)
Member Targeting
- Our AI typically identifies 30-40% of members as high-impact targets
- Actual percentage varies by program type and population characteristics
Value of Responses
- Each additional response has downstream value beyond direct cost savings:
- Quality programs: $1.00-1.40 per additional response (from improved gap closure)
- CAHPS programs: $1.30-1.70 per additional response (from higher satisfaction scores)
- Clinical programs: $0.80-1.20 per additional response (from better care management)
Implementation Timeline
- Results projections assume full implementation of the Insightin Health platform
- Savings typically begin in month 1 and increase over time as optimization occurs
How Our Approach Works
